Restaurant Marketing: Write Menu Copy That Sells

menu-view-logo-temp2How much thought do you put into writing menu copy? Do you have a distinct approach to the layout and menu descriptions? Or do you wing it, listing the ingredients after the name of each selection?

A great menu conveys the personality of your brand, and appeals to the imaginations of your guests. Hit the right note, and you’ll reap the rewards in increased sales. Read more

Safety Strategies for Pizza Delivery on Halloween—and Every Day

jack-o-lanternsOnly two and a half weeks until one of the biggest pizza delivery days of the year: Halloween is just around the corner. On any given day, pizza delivery comes with a set of challenges. As recent news stories attest, pizza delivery in some areas can be a dangerous job. While most orders are legitimate, delivery drivers travel alone to strangers’ homes, and carry cash. That can leave them vulnerable to theft or worse.

And on the spookiest day of the year, there may be extra challenges for delivery drivers.  Here are a few strategies to keep your drivers safe this Halloween. Read more

Restaurant Marketing: Ramping up Customer Loyalty with Reward Programs

reward programsHow important are your best customers? According to Lindsay Kolowich of HubSpot, “it costs your business about 5-10X more to acquire a new customer than it does to sell to an existing one.” Added to that, Kolowich goes on to say that “your current customers spend 60% more than new customers.” So how do you keep your best customers coming back to your restaurant?     Read more

Managing Restaurant Operations across Multiple Locations

managing operationsHow do you stay on top of performance and ensure brand consistency in multiple stores and regions?

It takes clear visibility into performance at every location, every day. Successful chains use business intelligence from their stores along with central management tools to drive efficiency, consistency, and profitability across the brand. Read more

Paytronix Guest Post: With Our Powers Combined… We Are Gift Card Integrated!

In the latest SpeedLine Point of Sale software release, we introduced a new gift card integration with long-time loyalty partner Paytronix. This week, we invited Paytronix’s own Tara Eriksen to tell you a little more about it.

Batman and Robin, Tyrion and Daenerys, Brady and Belichick… At Paytronix, we love a good superhero/sidekick pairing. “Better Together” is definitely an unofficial motto for our company.

So when we released our Paytronix and SpeedLine integration earlier this summer, it was a pretty special moment. New product capabilities always have us feeling jazzed—plus, there was cake!


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Pizza POS Toolset: Managing Employees

managing employeesDid you know that the top five pizza ordering holidays are just around the corner? According to Fortune Magazine, after the Super Bowl, Thanksgiving Eve is one of the biggest pizza holidays, followed by New Year’s Eve, Halloween, and Valentine’s Day.

During this busy season you’ll want to prepare your staff to ensure your customers are receiving exceptional service. That means putting extra controls in place during the rush for managing employees.

Consider this employee management toolset in SpeedLine point of sale:   Read more

Turning the Tables: Capitalizing on Restaurant Aggregators

XT4015_terminal_main_menuThe argument is over! Right? Restaurant aggregators like Grubhub/Seamless and Eat24 are here to stay. Now we can focus on how to use these tools as revenue generating engines for your restaurant. It is common knowledge that the percentage of profit withheld by restaurant aggregators can make it difficult to find an upside, but trust me it’s there, you just have to look a little harder. Following these 3 steps will increase revenue from restaurant aggregators and eliminate the headaches that come with restaurant delivery logistics. Read more

5 Ways to Manage Loss Prevention in Your Restaurant

POS_securityIs employee theft something you have experienced in your pizzeria or QSR? If you think it can’t happen to you, think again! According to Fast Casual, a study by the National Restaurant Association estimates that internal theft is responsible for 75 percent of inventory shortages and losses of close to four percent of restaurant sales. Three-quarters of employees steal from the workplace at least once, while half steal repeatedly. Those employees are not all stealing cash. Theft can also come in other forms: staff abusing discount codes, treating themselves or friends to food and beverages, or cheating the time clock. Read more

Inside Snapchat Marketing for Restaurants

snapchat imageIf you are not already using Snapchat to market your pizzeria or QSR location, you are missing out. With eight billion mobile videos currently viewed daily, Snapchat is gaining popularity. In fact, in a recent study from statista it ranks as the most popular social media site among US teens and young adults. Read more

Let’s Hear it for the Boys! 10 Years of Success at SpeedLine

We are very excited to celebrate an employment anniversary with two of SpeedLine’s very own. In today’s competitive job market, it’s unique to find employees who are committed to an organization for the long term. To have two members of the same team celebrating this accomplishment is a special occasion indeed. Let’s take a look at two members of the customer service department who are making a 10-year splash with SpeedLine this summer. Read more