This month, we introduce SpeedLine user Red’s Savoy Pizza. With 10 locations in Minnesota and 2 more in Nebraska and Wisconsin, “Red’s” has been serving great tasting pizza since its first location opened in back in the ‘60s.
An Interview with Reed Daniels, Director of Marketing, Red’s Savoy Pizza on the growing chain’s expansion plans with SpeedLine POS:
Tell us about your restaurants and what makes you different. We opened our first location in 1965, and in 2006 started licensing—which grew us to 12 franchised locations in only two short years. Each restaurant has about a 100-seat dining area with a bar, and we offer delivery.
We’re also opening a new concept called Edina: an order-at-the-counter concept with a small dining room. We’re known for our special sauce and spicy sausage, and the fact that we don’t skimp on our toppings. Generally if you order a pepperoni pizza elsewhere, you’re given about 5oz of meat, but when you order pepperoni and sausage, the quantity goes down to 4oz each. Not at Red’s. We give you the full portions every time.
What’s your favorite pizza on your menu? Easily “The Hammer” (signature sauce and sausage, banana peppers, and sauerkraut). “Don’t Doubt the Kraut” was a pretty popular marketing campaign way back when we started offering the topping, because so many consumers were tentative about ordering it!
What was the main factor for you when selecting a point of sale system? We really needed a system built for pizza to handle our menu, but the biggest factor in choosing SpeedLine was that it gives us the freedom to choose our partners. We like that SpeedLine focuses on the POS, and we can work with other vendors for what they are best at, and what works best for our business. Our gift card program is almost ready to go, and next up for Red’s Savoy Pizza is online ordering.
Tell us a bit about your future plans. Since installing our first SpeedLine POS, one franchisee has saved $700 a month in credit card fees alone, and sales have gone up over 25%. Cost savings like that have positioned us to grow, and growth is certainly in our future. We have two locations opening up soon, are actively seeking new franchisees, and are looking to grow more new concepts over the next few years.
Want to be the next SpeedLine User of the Month? Send us an email telling us what makes you unique, and how SpeedLine fits in your restaurant.
One theme that came out at last year’s National Restaurant Association show was that restaurant operators were looking for their POS systems to integrate with the technologies they wanted. Open architecture was high on restaurant chain wish lists, and leading technology vendors whose products talk to each other are making exciting things possible for restaurant operators. Read more
As a restaurant operator, you no doubt watch food costs carefully. But do you pay the same attention to menu pricing? Pricing your menu profitably is critical to the financial health of your business. Read more
In any economy, successful restaurant operators focus on key revenue drivers, and consistent exemplary customer service is one of those keys. Read more
One advantage of a delivery POS system is reporting that gives you insight into your delivery operation and helps you target marketing efforts. SpeedLine LiveMaps takes customer and delivery performance reporting to a new level, with color-coded heat maps. Read more
In the last installment of our series on growth and expansion for your restaurant business, we look at one of easiest tasks to accomplish: Listen, and take note. Keeping on top of industry trends—whether you implement them or not—is just as important as building profit. Read more
This month, we are featuring SpeedLine user Pizza Pirates, a family owned and operated 3-store chain in California. With a fourth location opening up soon, Pizza Pirates has dominated the pizza market in their area, and don’t plan on stopping!
An interview with SpeedLine user David Kenney: Pizza Pirates – Glen Avon, Ontario, and Pomona CA.
Introducing SpeedLine 7.1: New maintenance release adds receipt emailing, new driver pay reporting, other features
In a new maintenance release, SpeedLine introduces several key enhancements to SpeedLine 7. Read more
Do you participate in lunch programs at your local schools? New regulations for the 2014/2015 school year have some operators discouraged, but losing out on this opportunity could cost you more than you think.