Restaurant Security: EMV and PCI Fraud Safeguards

If EMV and PCI are just letters to you, you should know that these acronyms represent important security standards for your business.

Did you know that if a guest uses a counterfeit or stolen, chip-enabled payment card in your restaurant, if you are not using an EMV card reader, you are liable for any and all chargebacks? Chargebacks of this kind are on the rise. Read more

From the Archives: Restaurant Marketing to Millennials 101

iStock_000021725832XLargeHow important are Millennials in your restaurant marketing strategy?

With more than 80 million people born between 1977 and the mid 1990’s in the United States, Millennials are said to be the most influential audience since the baby boomers.  In fact, according to the National Restaurant Association, “Millennials—also known as Generation Y and Generation Now—are a large and diverse market with significant spending power.” Confident, expressive, optimistic, and ready to change the world. Millennials are a group that think and behave different from other generations. Read more

Get Noticed on Google: Tips for Using My Business

Google listings on iphoneEver tried searching your business name? Besides a basic listing, what info appears? If there’s not much, you’re missing an opportunity to draw more customers to your store. A detailed business profile on Google can make your business easier to find, let hungry diners know what sets you apart, and give searchers additional information—like reviews, hours, and website links. It’s an essential part of a digital marketing strategy for both large and small businesses. And the best part: it’s free!

With more than half of Google searches conducted on mobile devices, Google now places more emphasis on displaying results based on the user’s location. Local search results are listed near the top of the search results, right under any paid ads, or in a sidebar with hours, so getting a placement there gives your business high visibility.

My Business: One Key to Ranking in Local Results

To rank in the local results, keep this in mind: The more data you give Google, the more likely you are to rank high in the results. So fill in your My Business (formerly Google Places) profile with as much information as possible, including photos.

Here are a few tips for getting the best results from Google My Business:

  • Ensure the address for your business exactly matches that used by the postal service, including suite or unit number and full 9-digit zip. Spacing and formatting should match too.
  • For the “I deliver goods” question, answer yes and then add a service area. This is particularly important for delivery restaurants, which can serve a wide area. Add nearby towns you service, or enter a radius that reflects your delivery area.
  • Get your My Business listing verified. This can take a couple of weeks, and usually involves entering the PIN on a postcard mailed to your business address.
  • Include photos. Professional quality pays off here: if you aren’t a pro or a keen amature, consider hiring one to take some exterior, interior and food shots. You can even add a virtual tour!
  • Get reviews. More reviews help move your business up the listings. For ideas, see How to Get Positive Restaurant Reviews: Tips for Pizza Operators.

Restaurant Management: Cash Controls at the Point of Sale

What steps are you taking today to ensure lean, profitable operations in the restaurant? Managing the flow of cash through the restaurant is a critical piece of your security plan. Read more

Mid-America Restaurant Expo Starting this Weekend

mid america restaurant expoCome down and visit SpeedLine Solutions and regional reseller Pure POS at Mid-America Restaurant Expo this Sunday, January 29th and Monday, January 30th.

The expo will be held at the Greater Columbus Convention Center. Doors will be opening at 10:30 am.

Read more

Restaurant Operations: Why Some Chains Certify Staff to Train and Support the POS System

In the POS field: Milo Buckingham - Papa Murphy’s Canada

In the field: Milo Buckingham – Papa Murphy’s Canada

Restaurants typically rely on their point of sale vendor for installation and support services. But some chains take the extra step to help franchisees cut costs by certifying their own staff to handle POS installations, training, and in some cases technical support. Read more

Restaurant Operations: 3 Strategies to Optimize Labor and Schedule to Targets

optimize laborIn the restaurant business, where you’re watching every dollar, the ability to trim your labor costs down to the dollar is critical. And controlling labor can be the key to a profitable week. Let’s look at at how to optimize labor, and why it’s so critical to get our labor costs under control.

We know that fixed costs such as rent and utilities are beyond our control, while labor is a cost we can control. But there are lots of moving parts to consider. Read more

Best Restaurant Technology Blog Posts of 2016: The On Point top 10

Looking back, 2016 was an amazing year for innovation in restaurant technology. EMV rollouts and a range of new digital payment options drove major changes in payment processing for many restaurant brands. Online ordering continued to grow at an exponential rate. And we’ve seen a range of new developments in delivery—from third-party services to delivery by drone.

The top 10 most popular 2016 On Point posts offered insights into ways you can leverage restaurant technology (and the point of sale system in particular) to streamline operations and boost restaurant profit. Read more

From the Archives: 3 Ways to Make it Right – Dealing with Customer Complaints

customer complaints photoIt’s human nature: no matter how good the food and service, every restaurant will experience some complaints. What sets successful restaurants apart is how they handle them.

There is no question—customers who report a problem expect a quick answer. A fast and positive response can increase customer loyalty beyond what it was before the negative experience. But ignoring customer complaints can cost you customers. Not only the complainers, but potentially their friends (real and virtual), family, and anyone who reads their negative reviews online.  Check out these 3 tactics to dealing with customer complaints: Read more

Restaurant Marketing: Script Upselling to Increase Revenue

upselling with SpeedLine POSWinning new customers can be an expensive and time consuming venture. We understand how much more money and time it takes to win new customers. In this post, we’re focusing on how you can increase revenue by boosting add-on sales.

Upselling is all about increasing overall revenue by boosting the size of each order. To make it easy for staff to upsell consistently, build automatic suggestive selling prompts into your POS order screens.   Read more