How to Get Positive Restaurant Reviews: Tips for Pizza Operators

surveycustomersWhile it’s nice to hear from guests that your food and service are good, it’s even better if they tell a friend—or many friends. Here are some ways to gather and publicize good reviews and attract new customers to try your restaurant: Read more

From the Archives: Restaurant Operations: 3 Ways to Go Green while Saving Green

Green-money“Going green” always seems to be in the news, but is it a viable option for your restaurant business? Many operators find it not only makes for good press and creates goodwill with environmentally-conscious customers, but it also saves them money.

Today we look at a few simple strategies for green restaurant operations—and how they can pay off: Read more

The True Cost of Cheese: Tracking Stock on Hand

cheese3What is the first ingredient that comes to mind when you hear the word pizza? Dollars to doughnuts, or should I say pizza wheels, it’s cheese. Although mozzarella continues to be the mainstay for pizza, the pizza industry has seen a rise in new favorites. Here are a few to tease your taste buds: Read more

3 Ways to Cut Labor Costs Using the POS: Restaurant Management

TODAYS BLOG PHOTOOne of a restaurant’s biggest expenses is labor, and it’s no wonder why. Food preparation, cleaning, cooking, order entry, and serving—so many regular tasks in a restaurant need staff attention to keep you operational. But over scheduling can lead to idle staff and increased costs. Here are just a few ways to use your point of sale system to ensure you have the right number of staff on during a shift.

To keep your restaurant labor costs in check: Read more

Customer Service Done Right in Your Quick Service Restaurant

customerservice photoDo you know what sets your restaurant apart from the rest? With the multitude of choices customers have in what they eat and where they eat it, how can you be sure you are leaving a lasting impression with your guests?

Check out these tips for providing top notch customer service in an increasingly competitive restaurant market:

Create a Connection—Smile, and the world smiles back. A smiling employee greeting your customers creates a welcoming, relaxed feeling. Coach staff to be aware that gestures such as crossing their arms, playing with their hair, face or clothes, or tapping their fingers can be off-putting. A dazed, bored expression is even worse. Instead, face the customer, and listen—offer suggestions when requested, but listen to what the customer is saying to make sure you get the order right. Read more

Five Marketing Tips for Pizzerias

Aug15QRMarketing your brand can be a challenge for any restaurant, especially independent pizzerias. How do you decide where to start with a marketing campaign, and how do you get the best return on your investment?  Here are five marketing tips to expand your customer base and grow sales: Read more

From the Archives: Customer Messaging: Make Your Receipts Work Double-Time

Delivery and online ordering build your customer database every day. Are you taking advantage of this point of sale data for marketing?

Today, we look at ways to enhance customer service by sending personalized messages through the POS system.

Start with the simplest form of communication: the receipt. Messages on receipts don’t require you to collect emails, and are usually “set and forget,” so you just enter the settings once, and then the messages (usually bounceback or loyalty messages, or surveys) print automatically on receipts. Read more

How to Turn Regular Customers into Brand Advocates

The Golden BrandEvery pizzeria has an idea about what makes their restaurant unique: the food, atmosphere, and service qualities that make it stand out from the rest. But with so many communication channels out there and so little time, how do you get the word out?

One way is to let your loyal customers do the talking. While these “brand advocates” post favorable reviews online, talk to their friends, or provide testimonials for your website, you can spend more time making your business the best it can be. An added bonus is that praise coming from your existing customers carries a lot more weight with consumers than most other forms of marketing.

So how do you create active, enthusiastic brand advocates? Read more

Boost Summer Sales with the Power of Suggestion

couponWelcome to the first day of summer. Beaches, BBQ’s and beverages—summer is known as a season of fun, free and lazy days—no ovens required!  But are your customers turning to pizza this summer, or are they reaching for their BBQ tools? Many customers are looking to beat the heat and head outdoors for summer gatherings with friends and family, opting to BBQ instead of choosing pizza.

If you can’t beat them—join them!  Check out these 5 tips for boosting your summer sales: Read more

From The Archives: Are You Missing Out On Your Share of the Online Ordering Pizza Pie?

online ordering growthThe ability to order pizza online has become an attractive option for many customers.  According to a new bench marking study, fewer than half of independent pizza and delivery restaurants are realizing the benefits of online and mobile ordering.  Of the restaurants surveyed, only 44% are taking orders online. Web and mobile orders make up less than 8% of total sales. This slow adoption of online and web ordering is causing restaurants to miss out on revenue in the short term. This means they take a hit in customer retention over time as savvy customers find new local pizza and delivery options online. Read more