From October, 2011

5 Roads to Restaurant Publicity

US restaurants spent $1.087 billion in the first half of 2011 on advertising. Nearly every restaurant operator puts time and money into advertising and promotion campaigns to drive sales. Unfortunately, many operators neglect to pay the same attention to driving brand image, credibility, and reputation through PR.

Getting noticed isn’t always easy. But under the publicity umbrella are thousands of tactics you can employ to drive revenue without relying solely on expensive advertising and promotion. Where people feel bombarded by advertising, and they are likely to view what they read or hear in the news as more ‘credible’ than anything you can say in an advertisement. Read more

Maintenance Tips: A Longer Life for your POS System

SpeedLine on a Posiflex XT

A POS system is not a one-time purchase. While a regular support subscription will keep your software up to date, other costs are inevitable. The trick is learning the maintenance tricks that help put off hardware failures and avoid associated data loss entirely. You already have a maintenance schedule in place for your ovens (right?).

As a restaurant operator, you are always looking for ways to cut costs and increase profit. There are significant costs associated with running a restaurant—from the unavoidable costs of doing business to the investments you make to ensure the longevity of your business. A point of sale system is that kind of an investment. But the lifetime cost of your POS depends largely on how well you maintain it. Regular maintenance will extend the life of your POS life…and in the end, you’ll spend a lot less. Read more