Whether you invest in it or not, your brand has a life online. Beyond your own web site, people are reading and talking about your brand on Yelp, Urban Spoon, Google Places, and others. They are sharing their opinions on Facebook and Twitter and Foursquare. They may even be reviewing your food and service in their own blogs and other social networking sites.
That’s exciting—because it opens up so many new ways for your guests to market your restaurant for you. It’s a new era of word of mouth marketing.
But it also means that those conversations—both the good and the bad—can take on a life of their own. Online raves and flames spread fast.
So a new skill in restaurant marketing today is brand monitoring. It’s listening. And it’s easier to do than you might think.
Google Alerts is probably the easiest way to track what people are saying about you and your restaurant online. It’s totally free, and simple to set up. In just minutes, you can arrange to have emails sent to you daily, weekly, or instantly whenever Google finds a mention of your restaurant online. Read more
With the cost of fuel and insurance, most pizza and delivery operations today charge delivery fees to offset costs, and most find that customers are willing to pay the extra charge to continue enjoying the convenience of home delivery. Setting fees appropriately however, can be challenging. In the new release of SpeedLine 7, defining zones to set delivery fees accurately is easier than ever. Read more
It’s the dinner rush, and your phone lines are jammed: What do you do when your point of sale system goes down? Thankfully, system outages are uncommon, but doesn’t Murphy’s Law seem to apply here? If a power outage, aging hard drive giving up the ghost, or a simple user error is going to take down a system, chances are it won’t happen at a good time. And without support from your POS vendor, getting back up and running can be difficult and time-consuming. Read more
The point of sale system is the core of a restaurant information system. Without one, you’re flying blind. With a POS in place, you can take much of the guesswork out of planning, and give your business new tools to control costs and increase sales.
One key to successful restaurant operations is information: the ability to see clearly into every aspect of your business. A point of sale system designed for your business gives you that kind of insight—and a cache of tools to improve performance.
Cut labor costs. Does your restaurant POS track employee hours, and multiple jobs and pay levels? Look at how you can use the system’s sales forecasting and labor planning tools to predict sales and staffing needs to meet labor targets. Your POS system’s built-in scheduling toolset should predict and help you plan for the volume of business you can expect each day, each hour—and even break it down by order type: delivery, carryout, and dine-in.
Waste and theft come directly off your bottom line, and both are hard to manage without the proper tools in place. The right software can identify where loss is occurring in your restaurant so you can take action. The problem operators find is that most software can’t track inventory usage for create-your-own pizzas.
Every week, a good portion of your cash outlay is for food and supplies. Next to labor, inventory makes up the bulk of your regular expenses. Stock that doesn’t get accounted for is your ‘shrinkage’: lost to theft or spoilage. With inventory software, you can eliminate guesswork, gain new control over the stock on your shelves and in your cooler and freezer, and save potentially thousands of dollars a year. Read more
For more than 80 percent of pizzerias, pizza and delivery go hand in hand. That means one of the challenges pizzeria owners and operators face on a daily basis is overseeing drivers and deliveries. Are you getting deliveries to customers on time? Is your POS technology coping? Read more
In a world where there are soon to be more smart phones than people, mapping and navigation apps are an everyday part of our lives. We’re finding new ways to understand the world around us through maps: with mashups that let us explore real estate listings in a map, street and satellite views of our neighborhoods, and data maps that help us view complex topics in new ways.
In the world of pizza delivery, map technology is changing the way we dispatch drivers, control delivery costs and charges, and manage delivery performance. Read more
Chances are, your delivery POS has a built-in scheduling tool. And from what I hear from restaurant operators, you’re probably not using it.
Maybe you’re not sure how. It’s different: which means it probably seems more complicated than the method you’ve been using for years. Or maybe it lacks some particular feature. And certainly, scheduling with your POS is a skill that takes a little time to learn. Read more