From March, 2016

Customer of the Month – Dagwoods Pizza

It’s not every day a customer brings you flowers.

The best moment at this year’s Pizza Expo had to be the special delivery of a bright and beautiful bouquet of flowers, accompanied by a thank you letter and this great photo of the high-energy team at Dagwoods.

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We couldn’t resist honoring them right back as our Customer of the Month.

More than your average pizza joint, Dagwoods of Santa Monica has delighted local crowd with great pizza, pastas, and more for generations. Owner Edward Han started working at Dagwoods 15 years ago, and has since taken over from his parents, who have retired from the day to day. Their retirement offered new challenges for Han. He has grown the business through hard work,  perfecting the traditional Dagwoods recipes to deliver the best pizza in the area.

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New Integration Connects Third-Party Online Ordering Sites with the Restaurant POS

Do you receive orders from third-party sites like GrubHub or Doordash?

Restaurants today are accepting orders from a growing number of restaurant aggregator and third-party ordering sites. These sites can be an important sales channel for restaurants in major markets—and are becoming more popular across the country. Although they may charge more than other online ordering providers, in the right market, third-party ordering sites can attract a lot of new business. Read more

Restaurant SEO: 8 Tips for Driving Online Traffic and Sales

seo-2Did you know that more than 80 percent of the people in your trade area use their computers or smart phones to look for local restaurants?

Today, we take a broad look at one of the keys to getting your web site and online ordering system noticed online. Search engine optimization, or SEO, is the process of setting up the pages of your website so that they can be found, indexed and ranked by web search engines like Google and Yahoo, and in turn by people searching online for restaurants like yours. Read more

Some Pizzerias Lagging in the Shift to Online Ordering: the View from Pizza Expo 2016

PizzaExpo_SpeedLinePOSNearly every operator we met at the 2016 International Pizza Expo was looking for ways to increase sales from web and mobile ordering, and reduce the associated costs.

Some were looking for new online ordering options; others, a more seamless user experience. Some pizzerias had already experienced a shift of more than 40 to 50% of their phone orders to web and mobile—but a surprising number of operators were just getting started online. Overall, these numbers represented a surprisingly small shift from our benchmark study results in late 2014. But with the restaurant operators who had embraced the online ordering model, the conversations at the 2016 Pizza Expo were different.

The move to online ordering has resulted in real reductions in labor costs for most restaurants, but a number of operators commented that it introduces new challenges as well. Read more

Bridging The Gap: Online Engagement Meets In-Store Experience with Touchscreen Solutions

coffee_shop_customer_facing_displayQuick service restaurants and fast casual dining establishments are exploring new options for touchscreen POS systems and self-service kiosks. As more companies invest time, money and energy in responsive websites, a gap has emerged: a connection between brick-and-mortar locations and the website experience. How can you extend your existing investments in website ordering tools and mobile apps to increase sales and enhance engagement in-store? Read more

Pizzeria Start-Up? Get Advice from the Pros

Pizza Expo 2016Have you recently opened a new pizzeria, or plan on opening one soon? Advice from experienced operators at Pizza Expo can help you avoid a lot of common pitfalls and save you time and money.

At International Pizza Expo, a panel of operators who have launched multiple units will share their experiences in tonight’s Power Panel Discussion: Common Pizzeria Start-Up Mistakes and How to Avoid Them. Panelists include SpeedLine customer and owner of Pablo’s Pizza, Paul Knaysi (read Paul’s own startup story in this case study), as well as Scott Anthony, owner of Punxsy Pizza, Jeff Smokevitch, co-founder of Brown Dog Pizza, and Tony Gemignani of Tony’s Pizza Napoletana. Read more