From February 15th, 2017

From the Archives: Restaurant Marketing to Millennials 101

iStock_000021725832XLargeHow important are Millennials in your restaurant marketing strategy?

With more than 80 million people born between 1977 and the mid 1990’s in the United States, Millennials are said to be the most influential audience since the baby boomers.  In fact, according to the National Restaurant Association, “Millennials—also known as Generation Y and Generation Now—are a large and diverse market with significant spending power.” Confident, expressive, optimistic, and ready to change the world. Millennials are a group that think and behave different from other generations. Read more