In the restaurant business, where you’re watching every dollar, the ability to trim your labor costs down to the dollar is critical. And controlling labor can be the key to a profitable week. Let’s look at at how to optimize labor, and why it’s so critical to get our labor costs under control.
We know that fixed costs such as rent and utilities are beyond our control, while labor is a cost we can control. But there are lots of moving parts to consider. Read more
The holiday season is upon us, and for most restaurants, that means an uptick in business over the next month. Hungry holiday shoppers create an opportunity to turn new guests into regulars. But the key is in the preparation. Rushed visitors won’t be impressed if their order is late or out of stock. Or if staff are harried and unfriendly.
Here are five ways you can use the tools in your point of sale system to take full advantage of the increased sales volume. Read more
How do you stay on top of performance and ensure brand consistency in multiple stores and regions?
It takes clear visibility into performance at every location, every day. Successful chains use business intelligence from their stores along with central management tools to drive efficiency, consistency, and profitability across the brand. Read more
The argument is over! Right? Restaurant aggregators like Grubhub/Seamless and Eat24 are here to stay. Now we can focus on how to use these tools as revenue generating engines for your restaurant. It is common knowledge that the percentage of profit withheld by restaurant aggregators can make it difficult to find an upside, but trust me it’s there, you just have to look a little harder. Following these 3 steps will increase revenue from restaurant aggregators and eliminate the headaches that come with restaurant delivery logistics. Read more
The ability to order pizza online has become an attractive option for many customers. According to a new bench marking study, fewer than half of independent pizza and delivery restaurants are realizing the benefits of online and mobile ordering. Of the restaurants surveyed, only 44% are taking orders online. Web and mobile orders make up less than 8% of total sales. This slow adoption of online and web ordering is causing restaurants to miss out on revenue in the short term. This means they take a hit in customer retention over time as savvy customers find new local pizza and delivery options online. Read more
In a recent Pizza Marketplace webinar, I shared a story from an RMagazine interview with STACKED CEO Paul Motenko. Motenko shared this observation, which applies across any restaurant technology decision:
The most important and lasting technology changes in the restaurant industry aren’t about technical possibilities. Real shifts are driven by what restaurant guests want. Customer demand.
So how is customer demand influencing your restaurant technology choices? Read more
Do you receive orders from third-party sites like GrubHub or Doordash?
Restaurants today are accepting orders from a growing number of restaurant aggregator and third-party ordering sites. These sites can be an important sales channel for restaurants in major markets—and are becoming more popular across the country. Although they may charge more than other online ordering providers, in the right market, third-party ordering sites can attract a lot of new business. Read more
Nearly every operator we met at the 2016 International Pizza Expo was looking for ways to increase sales from web and mobile ordering, and reduce the associated costs.
Some were looking for new online ordering options; others, a more seamless user experience. Some pizzerias had already experienced a shift of more than 40 to 50% of their phone orders to web and mobile—but a surprising number of operators were just getting started online. Overall, these numbers represented a surprisingly small shift from our benchmark study results in late 2014. But with the restaurant operators who had embraced the online ordering model, the conversations at the 2016 Pizza Expo were different.
The move to online ordering has resulted in real reductions in labor costs for most restaurants, but a number of operators commented that it introduces new challenges as well. Read more
Certainly there is a percentage of revenue you get through a website or mobile app that you might never get otherwise. With online options so readily available, some people just won’t make a phone call to order pizza anymore.
For some chains, order totals are higher online. You’ve seen statistics from the web ordering companies–from 5 to 35% increases in order size. Read more
Online ordering is far from new. But the restaurant brands who do it best may well be eating your lunch.
It’s no secret that chains make up a huge share of the US pizza market. But between 2013 and 2014, a new dynamic came into play. Over a one-year period, larger pizza chains with online ordering increased their share of pizza orders from 47% to more than 52% of US pizza sales (NPD Group). Read more