From Restaurant Marketing

From the Archives: Restaurant Marketing to Millennials 101

iStock_000021725832XLargeHow important are Millennials in your restaurant marketing strategy?

With more than 80 million people born between 1977 and the mid 1990’s in the United States, Millennials are said to be the most influential audience since the baby boomers.  In fact, according to the National Restaurant Association, “Millennials—also known as Generation Y and Generation Now—are a large and diverse market with significant spending power.” Confident, expressive, optimistic, and ready to change the world. Millennials are a group that think and behave different from other generations. Read more

Get Noticed on Google: Tips for Using My Business

Google listings on iphoneEver tried searching your business name? Besides a basic listing, what info appears? If there’s not much, you’re missing an opportunity to draw more customers to your store. A detailed business profile on Google can make your business easier to find, let hungry diners know what sets you apart, and give searchers additional information—like reviews, hours, and website links. It’s an essential part of a digital marketing strategy for both large and small businesses. And the best part: it’s free!

With more than half of Google searches conducted on mobile devices, Google now places more emphasis on displaying results based on the user’s location. Local search results are listed near the top of the search results, right under any paid ads, or in a sidebar with hours, so getting a placement there gives your business high visibility.

My Business: One Key to Ranking in Local Results

To rank in the local results, keep this in mind: The more data you give Google, the more likely you are to rank high in the results. So fill in your My Business (formerly Google Places) profile with as much information as possible, including photos.

Here are a few tips for getting the best results from Google My Business:

  • Ensure the address for your business exactly matches that used by the postal service, including suite or unit number and full 9-digit zip. Spacing and formatting should match too.
  • For the “I deliver goods” question, answer yes and then add a service area. This is particularly important for delivery restaurants, which can serve a wide area. Add nearby towns you service, or enter a radius that reflects your delivery area.
  • Get your My Business listing verified. This can take a couple of weeks, and usually involves entering the PIN on a postcard mailed to your business address.
  • Include photos. Professional quality pays off here: if you aren’t a pro or a keen amature, consider hiring one to take some exterior, interior and food shots. You can even add a virtual tour!
  • Get reviews. More reviews help move your business up the listings. For ideas, see How to Get Positive Restaurant Reviews: Tips for Pizza Operators.

Best Restaurant Technology Blog Posts of 2016: The On Point top 10

Looking back, 2016 was an amazing year for innovation in restaurant technology. EMV rollouts and a range of new digital payment options drove major changes in payment processing for many restaurant brands. Online ordering continued to grow at an exponential rate. And we’ve seen a range of new developments in delivery—from third-party services to delivery by drone.

The top 10 most popular 2016 On Point posts offered insights into ways you can leverage restaurant technology (and the point of sale system in particular) to streamline operations and boost restaurant profit. Read more

Restaurant Marketing: Script Upselling to Increase Revenue

upselling with SpeedLine POSWinning new customers can be an expensive and time consuming venture. We understand how much more money and time it takes to win new customers. In this post, we’re focusing on how you can increase revenue by boosting add-on sales.

Upselling is all about increasing overall revenue by boosting the size of each order. To make it easy for staff to upsell consistently, build automatic suggestive selling prompts into your POS order screens.   Read more

5 Ways Your POS can Help Prepare for the Holiday Rush

holiday shoppingThe holiday season is upon us, and for most restaurants, that means an uptick in business over the next month. Hungry holiday shoppers create an opportunity to turn new guests into regulars. But the key is in the preparation. Rushed visitors won’t be impressed if their order is late or out of stock. Or if staff are harried and unfriendly.

Here are five ways you can use the tools in your point of sale system to take full advantage of the increased sales volume. Read more

From the Archives: The Technology Driving Quick Service

quick serviceIs your quick service restaurant meeting the growing technology demands of your guests? Here are several ways you can use and enhance your point of sale system. Maximize operational efficiency in your QSR or fast casual restaurant: Read more

Restaurant Marketing: Write Menu Copy That Sells

menu copyHow much thought do you put into writing menu copy? Do you have a distinct approach to the layout and menu descriptions? Or do you wing it, listing the ingredients after the name of each selection?

A great menu conveys the personality of your brand, and appeals to the imaginations of your guests. Hit the right note, and you’ll reap the rewards in increased sales. Read more

Restaurant Marketing: Ramping up Customer Loyalty with Reward Programs

reward programsHow important are your best customers? According to Lindsay Kolowich of HubSpot, “it costs your business about 5-10X more to acquire a new customer than it does to sell to an existing one.” Added to that, Kolowich goes on to say that “your current customers spend 60% more than new customers.” So how do you keep your best customers coming back to your restaurant? Reward programs Read more

Managing Restaurant Operations across Multiple Locations

managing operationsHow do you stay on top of performance and ensure brand consistency in multiple stores and regions?

It takes clear visibility into performance at every location, every day. Successful chains use business intelligence from their stores along with central management tools to drive efficiency, consistency, and profitability across the brand. Read more

Paytronix Guest Post: With Our Powers Combined… We Are Gift Card Integrated!

In the latest SpeedLine Point of Sale software release, we introduced a new gift card integration with long-time loyalty partner Paytronix. This week, we invited Paytronix’s own Tara Eriksen to tell you a little more about it.

Batman and Robin, Tyrion and Daenerys, Brady and Belichick… At Paytronix, we love a good superhero/sidekick pairing. “Better Together” is definitely an unofficial motto for our company.

So when we released our Paytronix and SpeedLine integration earlier this summer, it was a pretty special moment. New product capabilities always have us feeling jazzed—plus, there was cake!

paytronix-group

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