Ever tried searching your business name? Besides a basic listing, what info appears? If there’s not much, you’re missing an opportunity to draw more customers to your store. A detailed business profile on Google can make your business easier to find, let hungry diners know what sets you apart, and give searchers additional information—like reviews, hours, and website links. It’s an essential part of a digital marketing strategy for both large and small businesses. And the best part: it’s free!
With more than half of Google searches conducted on mobile devices, Google now places more emphasis on displaying results based on the user’s location. Local search results are listed near the top of the search results, right under any paid ads, or in a sidebar with hours, so getting a placement there gives your business high visibility.
My Business: One Key to Ranking in Local Results
To rank in the local results, keep this in mind: The more data you give Google, the more likely you are to rank high in the results. So fill in your My Business (formerly Google Places) profile with as much information as possible, including photos.
Here are a few tips for getting the best results from Google My Business:
- Ensure the address for your business exactly matches that used by the postal service, including suite or unit number and full 9-digit zip. Spacing and formatting should match too.
- For the “I deliver goods” question, answer yes and then add a service area. This is particularly important for delivery restaurants, which can serve a wide area. Add nearby towns you service, or enter a radius that reflects your delivery area.
- Get your My Business listing verified. This can take a couple of weeks, and usually involves entering the PIN on a postcard mailed to your business address.
- Include photos. Professional quality pays off here: if you aren’t a pro or a keen amature, consider hiring one to take some exterior, interior and food shots. You can even add a virtual tour!
- Get reviews. More reviews help move your business up the listings. For ideas, see How to Get Positive Restaurant Reviews: Tips for Pizza Operators.
Is your social media marketing campaign reaching your target market?
The hashtag is a new consideration in marketing strategy. According to Social Times, the hashtag was introduced to the masses in 2007 on Twitter by a fellow named Chris Messina who asked his followers “how do you feel about using a # (pound) for groups. As in #barcamp [msg]?
Since its introduction, the hashtag has grown legs not only on Twitter, but also in other popular platforms, including Instagram, SnapChat, and Facebook—as a subtle method of grouping social content and improving search ranking for key terms. Read more
Did you know that more than 80 percent of the people in your trade area use their computers or smart phones to look for local restaurants?
Today, we take a broad look at one of the keys to getting your web site and online ordering system noticed online. Search engine optimization, or SEO, is the process of setting up the pages of your website so that they can be found, indexed and ranked by web search engines like Google and Yahoo, and in turn by people searching online for restaurants like yours. Read more