Falling into the trap of adding more items to your menu for variety alone can be damaging to your bottom line. The trouble with big menus is that unprofitable items can lurk unnoticed.
Menu items that aren’t moving cost you money every day in stocking, storage, and potentially spoiled ingredients. Not only that, but a bloated menu can slow down customer decision making and decrease kitchen efficiency.
Let’s break that down. Read more
It’s that time of year—a new year and a clean start in the restaurant. This is an opportunity to take stock of what you have and what you’ll need to increase productivity, streamline operations, and lower food cost.
Used consistently, your POS system’s software should help you increase restaurant profits. At Nancy’s Pizza, for example, implementing inventory software and portion controls cut food cost by 5%. Read more
The modern pizza that we know today is said to be traced back to baker and restaurant owner, Raffaele Esposito of Naples in 1889. As the legend goes, the three ingredients of the classic Margherita that started the modern day phenomenon are: mozzarella, tomatoes, and basil, coincidentally the colors of the Italian flag.
According to Inventors Expert, Mary Bellis, this pizza is named after Queen Margherita, who was visiting Esposito’s restaurant with her husband, Italian King Umberto. Pizza was then brought to North America by Italians, and the first pizzeria was opened in New York City in 1905. Read more
Buffets attract families and hungry lunchtime crowds, and can set you up to cater large parties, business meetings, and family gatherings. But managing a buffet profitably takes good information. Read more
Has your restaurant operation ever come to a grinding halt due to a technology failure? If you answered yes, then you have experienced how this impacts your speed of service and customer service. And you likely also understand how important technical support can be to the day to day operation of your restaurant.
When you choose a POS system and technical support provider for your restaurant, consider these standards: Read more
You can tap new potential for big-ticket sales to local businesses, schools, sports teams, and community organizations by extending them credit. You do this in the point of sale system by setting up house accounts for select customers. Read more
Did you know that you could set employee restrictions in your SpeedLine POS software to help manage your staff? In light of student employment during the summer holidays, now is a good time to investigate tools in your POS software that allow you to set employee restrictions. Employee restriction settings let you you manage minor employees, ensuring that you don’t inadvertently violate local labor codes, which may mandate maximum shift length, or minimum ages for serving alcohol and driving.
Employee restrictions can also be applied to all employees. SpeedLine, for instance, can alert managers with an override prompt when any employee is nearing or exceeding a restriction like maximum hours of work before overtime.
Serving customers well is a top priority for dine-in restaurant operators. A disorganized dining room can be a nightmare, but with the right tools in place, you can easily monitor table status, table turns, and wait staff performance to keep guests and staff happy while maximizing dining room efficiency. Read more
In 2013, Pizza Marketplace published the results of a survey of consumers in the US to determine the top loyalty drivers for pizza takeout restaurant concepts. While value, location, and discounts topped the responses, what surprised me was having “great-tasting food” ranked as only the sixth most important factor. Read more
QR (Quick Response) codes are showing up everywhere. But what are these barcode-like boxes? A QR code can be scanned with a smart phone, pulling up a block of text or immediately bringing up a web page. Consumers want immediate access to what’s relevant and QR codes give them that.
Traditional bar codes can only hold up to 20 numerical digits; QR codes can hold thousands of alphanumeric characters of information. Their ease of use, ability to hold more information, and capability to connect people with each other and link your print ads and signage with your website makes them a practical tool for small businesses.
Today, people who use them appreciate the instant gratification. And those who don’t will be curious about how they work—which can open the door for conversation. You can use QR codes in a multitude of ways. Use them on your website for product information. Add QR codes to your print advertising to connect guests instantly with your online ordering site, and on your business cards to make it easy for people to add you to their contacts. QR codes can deliver offers, product details, event information, coupons, Twitter, Facebook, and blog IDs, and more.
So, what can YOU do? Here are a few ways restaurants are already using QR codes:
Daily Specials. Creating a mobile friendly website displaying your specials for the day can drive traffic—and take a load off from your staff having to explain them repeatedly. It’s a unique way to display photos of your delicious menu items and bring back repeat customers with upcoming specials. Meet the Staff. Why not create a YouTube video introducing your staff to customers? It’s a great way to establish a family atmosphere with current and new customers.
Take-Out and Delivery. A QR code on your print ads and menus makes ordering on-the-fly easy and convenient. With a click of a button on their phone, a customer can add your contact information to their phone or place a call. Add a mobile friendly link to your take out menu or web ordering site too. Point-and-order!
Reservations. A new Smart Phone App, WalkIN, lets guests to scan a code before entering the restaurant with their name and party size and then be notified by their phone when they’re next on the list, and when their table is ready.
Menu Nutrition Information. I am often looking for nutrition information when I eat out, and very rarely find it. By providing these codes on your menu, diners can easily review each item and decide whether they want to splurge a little on calories, or play it safe. Simply set up the code that directs them to a mobile-friendly site displaying all the nutrition information for your menu.
While QR codes have been slow to take-off in the restaurant industry, they are gaining momentum in 2011. Jump in and test the waters. Be one of the first to try these unique ideas, and watch your business grow!
Are you already using QR codes? Tell us how they’re working for you…