Customer Frequency: Keep your most valuable customers coming back

Frequent customer sitting at a boothJust how much is your most valuable customer worth? More than you would think. According to Venga, your top 5% of customers bring in 20% of your restaurant’s total revenue. That’s a small number of people bringing in a lot of your revenue.

Where do you take your friends for a meal? Your favorite restaurant, of course! Your most frequent customers will likely introduce friends, coworkers, and family to your establishment, as well—and are some of your most likely online reviewers too. So they are absolutely key to increasing your customer base.

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Replacing your POS? What to consider.

An antique cash register in need of replacing

Upgrading or replacing your POS may be a decision you have been putting off for a while.

You’ve spent a lot of time with your POS. It’s easy to think in terms of problems and gaps—but an important step in evaluating POS systems is to clearly detail not only what you want to change, but also the capabilities and qualities you can’t live without.

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Preventing Employee Theft: A Restaurant Primer

Employee theft is a problem that plagues the restaurant industry. Every manager wants to trust the people they hire, but that doesn’t mean managers and owners should be naïve to popular tactics for theft detection and prevention. Using the theft controls in your point of sale system doesn’t mean you don’t trust your staff. But it makes it much more difficult for any employees who might be inclined to abuse your trust.

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Case Study: Woodstock’s Pizza Drives Growth with SpeedLine POS

A Woodstock's Pizza employee enters an order on their SpeedLine POSRunning multiple locations requires insight into many small local markets, as well as information to draw broader conclusions. In a recent case study by Pizza Marketplace, Woodstock’s Pizza spoke candidly about the challenges the company faced while expanding their business. As their company grew, each location implemented different point-of-sale systems, which created headaches for analyzing data from the stores.

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Pizza Delivery: 7 Tricks for a Safe Halloween

Two carved pumpkins lit up in the dark.Halloween is a crazy night. On one of the top five busiest nights of the year for pizza, the streets are full of little ghosts and goblins begging for candy. Are your drivers prepared?

Keeping your pizza delivery drivers (and your youngest future customers) safe on the road is always a top priority, so we’ve prepared a few safety tricks:

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7 ways gift cards for your business outperform other marketing strategies

A small brown box wrapped in red ribbon, the perfect size for gift cardsEditor’s note: It’s hard to believe, but it’s that time of year again! Gift card order deadlines for the holiday season are quickly approaching. Vantiv Integrated Paymentsa partner, and the payment processing provider for many SpeedLine customersshared this helpful article about how gift cards outperform other marketing strategies. Keep reading to find out about the many advantages of a gift card program for your business.

Advertising, direct mail, coupons … there are many ways to get your customers’ attention. But what will ultimately motivate them to purchase your products or services? Adding gift cards to your marketing plan is a smart way to engage customers and keep them coming back. Consider these seven ways gift cards outperform other common marketing strategies:

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Employee Management: POS Checklist for Your New Hire

When hiring new staff, advertising and selection are only half the battle. Your restaurant’s stellar reputation for customer service depends on effective staff training. How are you using your point of sale system to train and prepare your new employees?

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The Future of Delivery is here

A pizza delivery robot rolling down a busy sidewalk.What lengths will you go to in order to speed up your delivery service?

With all the buzz lately about automation in delivery service, we thought we would take a look at three futuristic tools currently being tested for delivery—not only by high-tech developers, but also by restaurant companies.

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Seasonal Menu Changes | Restaurant Operations

The side of a cheese and olive pizza perfect for fall.As we move into the new season, many restaurant operators are pulling summer features off the menu and replacing them with fall favorites. Seasonal promotions and featured menu items are a good way to keep traffic coming into your restaurant—especially if new features catch on.

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Prolonging the Life of Your POS: Maintenance Schedule

The SpeedLine POS interface is being shown on a terminal. Like all the equipment in your restaurant, your point of sale system needs regular maintenance to ensure the longest possible lifespan. A POS outage on a busy Friday night is every restaurant manager’s nightmare.

By following this simple maintenance schedule, you can keep your POS (and restaurant) running smoothly. Read more