Editor’s note: It’s hard to believe, but it’s that time of year again! Gift card order deadlines for the holiday season are quickly approaching. Vantiv Integrated Payments—a partner, and the payment processing provider for many SpeedLine customers—shared this helpful article about how gift cards outperform other marketing strategies. Keep reading to find out about the many advantages of a gift card program for your business.
Advertising, direct mail, coupons … there are many ways to get your customers’ attention. But what will ultimately motivate them to purchase your products or services? Adding gift cards to your marketing plan is a smart way to engage customers and keep them coming back. Consider these seven ways gift cards outperform other common marketing strategies:
When hiring new staff, advertising and selection are only half the battle. Your restaurant’s stellar reputation for customer service depends on effective staff training. How are you using your point of sale system to train and prepare your new employees?
What lengths will you go to in order to speed up your delivery service?
With all the buzz lately about automation in delivery service, we thought we would take a look at three futuristic tools currently being tested for delivery—not only by high-tech developers, but also by restaurant companies.
As we move into the new season, many restaurant operators are pulling summer features off the menu and replacing them with fall favorites. Seasonal promotions and featured menu items are a good way to keep traffic coming into your restaurant—especially if new features catch on.
Like all the equipment in your restaurant, your point of sale system needs regular maintenance to ensure the longest possible lifespan. A POS outage on a busy Friday night is every restaurant manager’s nightmare.
By following this simple maintenance schedule, you can keep your POS (and restaurant) running smoothly. Read more
It’s been a few years since your customers cracked open a phone book to find your number. Today, your customers are searching online, using popular search engines like Google, Bing, and Yahoo—or review sites like Yelp and Trip Advisor. Remember: successful online marketing is about more than social media.
Making sure your customers find you when they search for local restaurants (whether or not you have a an online ordering site) is critical. Google My Business provides a number of tools for local businesses to help you show up first in the search results for your area.
Here’s a quick primer on setting up Google My Business, including new options specifically for restaurants!
Coupons were a Coca Cola invention in the late 1880s. Their handwritten tickets were valid in exchange for one free glass of Coca-Cola, which at the time had a value of 5¢. These tickets were sent to homes across the United States, and approximately 8.5 million of them had been redeemed by 1913.
In the past century, coupons have become one of the most popular marketing tactics in any industry. While some argue that coupon use can devalue your product, many quick service and delivery restaurants find them invaluable as incentive to attract new guests and win back lapsed customers.
Online ordering is increasingly a necessity for delivery restaurants. According to a study by orderTalk, almost two thirds of Americans order meals online. But as online ordering has gained popularity, customer expectations have also increased.
Here is a look at how five pizza chains are tackling those expectations—and what makes them awesome. Read more
When restaurant revenue takes an unfortunate turn for the worse, owners often scramble for a response and resort to cost cutting. But cost cutting is a knee-jerk reaction. It’s not a long-term solution.
So what do you do instead?
Avoid rash action, and instead practice ongoing cost control. Read more
If you’re like a lot of busy restaurant operators, your delivery zones may be “set it and forget it”—perhaps set up when your POS system was installed, but not reviewed since. If you do a lot of delivery business though, it’s worth revisiting your zone setup regularly.
Tweaking delivery zone settings doesn’t take long, and automating things like charges, taxes, and minimum order size can save you a lot of time and money in the long run.
Delivery zones help set accurate customer expectations around delivery times, and define delivery charges to recover costs. Read more