How much do you know about your delivery area and customers? What neighborhoods order most frequently? Which menu items are most popular?
Delivery restaurants have an advantage over other restaurant concepts: a ton of customer data that can help you define and target effective marketing promotions. To order for delivery, your customers need to supply three main pieces of information: their address, name, and order. If customers order online, chances are you also have their phone number and email address. Read more
Restaurant delivery has a price tag—often a substantial one. Profitable delivery relies on understanding and figure out ways to cover your standard costs. One common method is to charge a delivery fee.
Defining Delivery Zones
Depending on the size of your delivery area, your true costs for delivery will vary from address to address. Creating multiple zones keeps prices more affordable for customers ordering from locations close to the restaurant, and helps you recover your higher costs for delivery to customers further away. Read more
An effective loyalty program can mean the difference between a fickle or strong customer base. As we’ve discussed before, a review of your POS database will likely reveal that the top 5% of your best customers bring in close to 20% of your revenue. Those customers are critical to your ongoing cash flow—and represent your best opportunity for growth, if you can encourage add-on sales and more frequent orders through a rewards program.
A year and a half ago, Domenick Montanile, owner of Venezia’s New York Style Pizza, signed up with Chowly after reading about the integration with his SpeedLine POS in a POS Quick Tips newsletter. Third-party online ordering was gaining popularity with Venezia’s customers, but causing big operational challenges in the restaurants.
The biggest day in American sports is coming up. Are you ready?
This year’s Super Bowl falls on Sunday, February 4th, and many restaurants and pizzerias are already preparing. Pizza is the most popular choice for fans at parties and at home. Super Bowl Sunday sends sales spiking for most pizza delivery concepts, with some operators expecting to do double or triple a typical Sunday’s sales.
The last year brought about some big changes to the pizzeria industry, from increases in online ordering, to native mobile apps, robotic delivery, and third party delivery. In today’s post, we’ve collected the what we expect to be the hot pizzeria tech topics in 2018:
By now, you have no doubt heard the horror stories of data breaches resulting in stolen customer information at big box stores and large chain restaurants. But just because we only hear about breaches at large companies, it doesn’t mean they aren’t occurring in smaller chains and independent restaurants. In fact, hackers specifically target small retail businesses and restaurants that tend to have less rigorous security controls in place.