From April, 2015

Is EDDM Right for You?

Have you just opened a new location? Do you want to create awareness with potential customers in your trade area? If the answer to either of these questions is yes, then it’s worth investigating Every Door Direct Mail (EDDM) as another tool to use in your marketing campaigns.


In Canada? The Canada Post AdMail service is similar to EDDM. Read more

Restaurant Marketing:

Boomers & Millennials Prefer Web and Mobile Ordering to Talking on the Phone

Online marketingCustomers are becoming more averse to talking on the phone, commented Domino’s CEO David Lawton in a Bloomberg Business story. “We look at marketing surveys of our customers, and they’re pretty clear in telling us they like ordering on digital better than talking on the telephone.” Making it easy to avoid that call eliminates one reason for them to order from someone else. Read more

Restaurant Marketing: Word of Mouth Through Story-Telling

Image credit: Jill Clardy, Flickr, Creative Commons

Image credit: Jill Clardy, Flickr, Creative Commons

When deciding where to eat, today’s consumers have a lot of choices. At the International Pizza Expo in March, speaker Joel Cohen shared some ways to make sure your restaurant comes to mind first. He asserts that word of mouth is the number one way to do that. Read more

Pizza Expo 2015: Around the Show

Expo20151The SpeedLine team returned last week from the 31st International Pizza Expo: the largest pizza show in the world, and also the tastiest trade show around.

The highlight for our team was the opportunity to talk with current customers and meet new ones. Hot topics this year included web and mobile ordering, delivery management and marketing to Millennials. Read more