Delivery and online ordering build your customer database every day. Are you taking advantage of this point of sale data for marketing?
Today, we look at ways to enhance customer service by sending personalized messages through the POS system.
Start with the simplest form of communication: the receipt. Messages on receipts don’t require you to collect emails, and are usually “set and forget,” so you just enter the settings once, and then the messages (usually bounceback or loyalty messages, or surveys) print automatically on receipts.
With SpeedLine POS, you can also set a prompt on screen to remind the cashier to point out the offer to the customer.
Check your POS system for settings that allow you to target messages and offers to a specific audience, such as:
- bounce-back offers for first-time visitors or lapsed customers who haven’t ordered for a while;
- reward offers for frequent customers; or
- something special for a customer who has a birthday that day.
Your POS software may also give you the option of printing a general message on a certain percentage of the receipts. You can use this to survey customers randomly, or to direct customers to your online ordering site or Facebook page. Surveys give you valuable feedback—and a Harvard Business Review study showed that the act of offering a survey increases customer satisfaction—even if the customer does not respond.
Have you explored the communication and marketing potential of your POS? How are you using POS customer messaging to build a closer relationship with your customers and drive traffic to your restaurant.
Want to see how SpeedLine POS could help you increase customer frequency and order value?
Emailing a receipt from the point of sale reduces paper use and related costs—and business professionals especially love the option.
Faded and misplaced receipts can cause frustration for your customers, especially at tax time. Email a receipt “reprint” any time to a customer who needs a copy for an expense report or tax return. If you serve a business crowd, this can save a lot of time and frustration.
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