From June, 2016

Five Marketing Tips for Pizzerias

Aug15QRMarketing your brand can be a challenge for any restaurant, especially independent pizzerias. How do you decide where to start with a marketing campaign, and how do you get the best return on your investment?  Here are five marketing tips to expand your customer base and grow sales: Read more

From the Archives: Customer Messaging: Make Your Receipts Work Double-Time

Delivery and online ordering build your customer database every day. Are you taking advantage of this point of sale data for marketing?

Today, we look at ways to enhance customer service by sending personalized messages through the POS system.

Start with the simplest form of communication: the receipt. Messages on receipts don’t require you to collect emails, and are usually “set and forget,” so you just enter the settings once, and then the messages (usually bounceback or loyalty messages, or surveys) print automatically on receipts. Read more

How to Turn Regular Customers into Brand Advocates

The Golden BrandEvery pizzeria has an idea about what makes their restaurant unique: the food, atmosphere, and service qualities that make it stand out from the rest. But with so many communication channels out there and so little time, how do you get the word out?

One way is to let your loyal customers do the talking. While these “brand advocates” post favorable reviews online, talk to their friends, or provide testimonials for your website, you can spend more time making your business the best it can be. An added bonus is that praise coming from your existing customers carries a lot more weight with consumers than most other forms of marketing.

So how do you create active, enthusiastic brand advocates? Read more

Boost Summer Sales with the Power of Suggestion

couponWelcome to the first day of summer. Beaches, BBQ’s and beverages—summer is known as a season of fun, free and lazy days—no ovens required!  But are your customers turning to pizza this summer, or are they reaching for their BBQ tools? Many customers are looking to beat the heat and head outdoors for summer gatherings with friends and family, opting to BBQ instead of choosing pizza.

If you can’t beat them—join them!  Check out these 5 tips for boosting your summer sales: Read more

From The Archives: Are You Missing Out On Your Share of the Online Ordering Pizza Pie?

online ordering growthThe ability to order pizza online has become an attractive option for many customers.  According to a new bench marking study, fewer than half of independent pizza and delivery restaurants are realizing the benefits of online and mobile ordering.  Of the restaurants surveyed, only 44% are taking orders online. Web and mobile orders make up less than 8% of total sales. This slow adoption of online and web ordering is causing restaurants to miss out on revenue in the short term. This means they take a hit in customer retention over time as savvy customers find new local pizza and delivery options online. Read more

To Hashtag or Not – Tips for Using Hashtags in Restaurant Marketing

Is your social media marketing campaign reaching your target market?

The hashtag is a new consideration in marketing strategy.  According to Social Times, the hashtag was introduced to the masses in 2007 on Twitter by a fellow named Chris Messina who asked his followers “how do you feel about using a # (pound) for groups. As in #barcamp [msg]?

hashtags on Twitter

Since its introduction, the hashtag has grown legs not only on Twitter, but also in other popular platforms, including Instagram, SnapChat, and Facebook—as a subtle method of grouping social content and improving search ranking for key terms. Read more

The Secrets of Pizza & Delivery POS

SpeedLine pizza delivery point of saleThere is no shortage of POS systems on the market. New vendors pop up every year, and more go out of business. But only a few of the restaurant POS systems on the market have the capacity to handle the unique requirements of a pizza and delivery operation.

Unfortunately, the difference between features on a checklist and wheels to the road capability in a working restaurant system may not be apparent until the system is in place—and failing.

As a result, it’s easy to choose unwisely, and too many restaurant operators learn the hard way. Read more

Design Tips for Developing Your Pizzeria Website

Tips for designing your pizzeria online ordering websiteTaking your pizzeria online? There are design tools available now that make it possible to design your own website without a lot of technical knowledge—and a lot of semi-skilled web designers out there are willing to take your money. But your website has to be designed with the goal of attracting customers, making it easy to order, and encouraging larger orders, or it may inadvertently drive visitors to your competitors.
Read more

3 Tips to Boost Summer Sales in Your Pizzeria

pizzeria tomatoesSummer is almost here, and customers might be turning to their barbecues more frequently now that the weather is warmer. Has this got you thinking about sales in your pizzeria?  No matter what the weather has in store, pizza continues to be a popular choice for consumers, with sales in the pizza industry exceeding $38 billion dollars, according to PMQ’s 2016 Pizza Power Report. So forge ahead with these 3 tips to keep customers coming to your pizzeria this summer: Read more