From March, 2018

Heat Maps: Using Delivery Data to Understand Your Market

A view of heat maps in SpeedLine Store ManagerHow much do you know about your delivery area and customers? What neighborhoods order most frequently? Which menu items are most popular?

Delivery restaurants have an advantage over other restaurant concepts: a ton of customer data that can help you define and target effective marketing promotions. To order for delivery, your customers need to supply three main pieces of information: their address, name, and order. If customers order online, chances are you also have their phone number and email address.   Read more

Profitable Delivery: Recovering your costs with delivery zones and fees

car driving for pizza deliveryRestaurant delivery has a price tag—often a substantial one. Profitable delivery relies on understanding and figure out ways to cover your standard costs. One common method is to charge a delivery fee.

Defining Delivery Zones

Depending on the size of your delivery area, your true costs for delivery will vary from address to address. Creating multiple zones keeps prices more affordable for customers ordering from locations close to the restaurant, and helps you recover your higher costs for delivery to customers further away. Read more