By Elizabeth Kelly

Pay@ the Door: EMV Security and Cost Reductions for Restaurant Delivery

Ingenico ICMP Smartcard for Pay@ the DoorHave you upgraded your payment technology to accept EMV yet? Many pizzeria and delivery restaurant owners have been dragging their feet, as a large percentage of their sales are card-not-present deliveries. For online and delivery orders, pizzerias and delivery restaurants are being charged card-not-present fees—whether they have upgraded to EMV or not. If more than half of your payments are card-not-present, it’s hard to justify the hardware upgrades for EMV. Read more

Online Ordering: Your New Front Door

SpeedDine Online Ordering on an iPadTo your web-savvy customers, loading a slow online ordering website feels like walking up to a restaurant and seeing a long line. They won’t wait. They won’t order—they go somewhere else. For customers who find you online, the ordering site is your new front door.

While it may feel like you have less control over your customers’ first impressions online than you do in the store, that doesn’t have to be the case. Let’s take a look at a few things to look for in an online ordering provider to meet customer expectations and increase online sales. Read more

SpeedDine: New from SpeedLine

Mobile ordering by SpeedDineFrom the 2018 Pizza International Expo, SpeedLine is pleased to announce a new online ordering service for SpeedLine customers. SpeedDine offers fast, affordable, and convenient online ordering that integrates directly with the SpeedLine POS.
Read more

Heat Maps: Using Delivery Data to Understand Your Market

A view of heat maps in SpeedLine Store ManagerHow much do you know about your delivery area and customers? What neighborhoods order most frequently? Which menu items are most popular?

Delivery restaurants have an advantage over other restaurant concepts: a ton of customer data that can help you define and target effective marketing promotions. To order for delivery, your customers need to supply three main pieces of information: their address, name, and order. If customers order online, chances are you also have their phone number and email address.   Read more

Profitable Delivery: Recovering your costs with delivery zones and fees

car driving for pizza deliveryRestaurant delivery has a price tag—often a substantial one. Profitable delivery relies on understanding and figure out ways to cover your standard costs. One common method is to charge a delivery fee.

Defining Delivery Zones

Depending on the size of your delivery area, your true costs for delivery will vary from address to address. Creating multiple zones keeps prices more affordable for customers ordering from locations close to the restaurant, and helps you recover your higher costs for delivery to customers further away. Read more

5 Reasons to Attend the 2018 Pizza Expo

2018 Pizza ExpoIt’s that time of year again! We are getting ready for the 2018 Pizza Expo in Las Vegas.

Pizza Expo is North America’s biggest pizza industry event.

Looking for a good reason to join us? How about five great reasons? Read more

Valentine’s Day: Promotions that Cater to Couples

Valentine's Day promotionsAre you preparing special promotions for Valentine’s Day? Many couples make plans to eat out on Valentine’s Day—the biggest date night in North America.

Read more

Designing a Pizzeria Loyalty Program

Designing a pizza loyalty programAn effective loyalty program can mean the difference between a fickle or strong customer base. As we’ve discussed before, a review of your POS database will likely reveal that the top 5% of your best customers bring in close to 20% of your revenue. Those customers are critical to your ongoing cash flow—and represent your best opportunity for growth, if you can encourage add-on sales and more frequent orders through a rewards program.

Read more

SpeedLine and Chowly: Linking Third-Party Online Ordering Sites to Your POS

Venezia's Doordash profileA year and a half ago, Domenick Montanile, owner of Venezia’s New York Style Pizza, signed up with Chowly after reading about the integration with his SpeedLine POS in a POS Quick Tips newsletter. Third-party online ordering was gaining popularity with Venezia’s customers, but causing big operational challenges in the restaurants.

Read more

Super Bowl Sunday: Marketing to Sports Fans

Football gameThe biggest day in American sports is coming up: Super Bowl. Are you ready?

This year’s Super Bowl falls on Sunday, February 4th, and many restaurants and pizzerias are already preparing. Pizza is the most popular choice for fans at parties and at home. Super Bowl Sunday sends sales spiking for most pizza delivery concepts, with some operators expecting to do double or triple a typical Sunday’s sales.

Read more