Employee theft is a problem that plagues the restaurant industry. Every manager wants to trust the people they hire, but that doesn’t mean managers and owners should be naïve to popular tactics for theft detection and prevention. Using the theft controls in your point of sale system doesn’t mean you don’t trust your staff. But it makes it much more difficult for any employees who might be inclined to abuse your trust.
Running multiple locations requires insight into many small local markets, as well as information to draw broader conclusions. In a recent case study by Pizza Marketplace, Woodstock’s Pizza spoke candidly about the challenges the company faced while expanding their business. As their company grew, each location implemented different point-of-sale systems, which created headaches for analyzing data from the stores.
Halloween is a crazy night. On one of the top five busiest nights of the year for pizza, the streets are full of little ghosts and goblins begging for candy. Are your drivers prepared?
Keeping your pizza delivery drivers (and your youngest future customers) safe on the road is always a top priority, so we’ve prepared a few safety tricks:
Editor’s note: It’s hard to believe, but it’s that time of year again! Gift card order deadlines for the holiday season are quickly approaching. Vantiv Integrated Payments—a partner, and the payment processing provider for many SpeedLine customers—shared this helpful article about how gift cards outperform other marketing strategies. Keep reading to find out about the many advantages of a gift card program for your business.
Advertising, direct mail, coupons … there are many ways to get your customers’ attention. But what will ultimately motivate them to purchase your products or services? Adding gift cards to your marketing plan is a smart way to engage customers and keep them coming back. Consider these seven ways gift cards outperform other common marketing strategies:
When hiring new staff, advertising and selection are only half the battle. Your restaurant’s stellar reputation for customer service depends on effective staff training. How are you using your point of sale system to train and prepare your new employees?
What lengths will you go to in order to speed up your delivery service?
With all the buzz lately about automation in delivery service, we thought we would take a look at three futuristic tools currently being tested for delivery—not only by high-tech developers, but also by restaurant companies.
As we move into the new season, many restaurant operators are pulling summer features off the menu and replacing them with fall favorites. Seasonal promotions and featured menu items are a good way to keep traffic coming into your restaurant—especially if new features catch on.
Like all the equipment in your restaurant, your point of sale system needs regular maintenance to ensure the longest possible lifespan. A POS outage on a busy Friday night is every restaurant manager’s nightmare.
By following this simple maintenance schedule, you can keep your POS (and restaurant) running smoothly. Read more
It’s been a few years since your customers cracked open a phone book to find your number. Today, your customers are searching online, using popular search engines like Google, Bing, and Yahoo—or review sites like Yelp and Trip Advisor. Remember: successful online marketing is about more than social media.
Making sure your customers find you when they search for local restaurants (whether or not you have a an online ordering site) is critical. Google My Business provides a number of tools for local businesses to help you show up first in the search results for your area.
Here’s a quick primer on setting up Google My Business, including new options specifically for restaurants!
Coupons were a Coca Cola invention in the late 1880s. Their handwritten tickets were valid in exchange for one free glass of Coca-Cola, which at the time had a value of 5¢. These tickets were sent to homes across the United States, and approximately 8.5 million of them had been redeemed by 1913.
In the past century, coupons have become one of the most popular marketing tactics in any industry. While some argue that coupon use can devalue your product, many quick service and delivery restaurants find them invaluable as incentive to attract new guests and win back lapsed customers.