An effective loyalty program can mean the difference between a fickle or strong customer base. As we’ve discussed before, a review of your POS database will likely reveal that the top 5% of your best customers bring in close to 20% of your revenue. Those customers are critical to your ongoing cash flow—and represent your best opportunity for growth, if you can encourage add-on sales and more frequent orders through a rewards program.
A year and a half ago, Domenick Montanile, owner of Venezia’s New York Style Pizza, signed up with Chowly after reading about the integration with his SpeedLine POS in a POS Quick Tips newsletter. Third-party online ordering was gaining popularity with Venezia’s customers, but causing big operational challenges in the restaurants.
The biggest day in American sports is coming up. Are you ready?
This year’s Super Bowl falls on Sunday, February 4th, and many restaurants and pizzerias are already preparing. Pizza is the most popular choice for fans at parties and at home. Super Bowl Sunday sends sales spiking for most pizza delivery concepts, with some operators expecting to do double or triple a typical Sunday’s sales.
The last year brought about some big changes to the pizzeria industry, from increases in online ordering, to native mobile apps, robotic delivery, and third party delivery. In today’s post, we’ve collected the what we expect to be the hot pizzeria tech topics in 2018:
By now, you have no doubt heard the horror stories of data breaches resulting in stolen customer information at big box stores and large chain restaurants. But just because we only hear about breaches at large companies, it doesn’t mean they aren’t occurring in smaller chains and independent restaurants. In fact, hackers specifically target small retail businesses and restaurants that tend to have less rigorous security controls in place.
Just how much is your most valuable customer worth? More than you would think. According to Venga, your top 5% of customers bring in 20% of your restaurant’s total revenue. That’s a small number of people bringing in a lot of your revenue.
Where do you take your friends for a meal? Your favorite restaurant, of course! Your most frequent customers will likely introduce friends, coworkers, and family to your establishment, as well—and are some of your most likely online reviewers too. So they are absolutely key to increasing your customer base.
Upgrading or replacing your POS may be a decision you have been putting off for a while.
You’ve spent a lot of time with your POS. It’s easy to think in terms of problems and gaps—but an important step in evaluating POS systems is to clearly detail not only what you want to change, but also the capabilities and qualities you can’t live without.