From How-to

Restaurant Marketing: Facebook Tips from Smart Pizza Marketing

We at Smart Pizza Marketing, have spent thousands, and have been able to use the data obtained to really help others understand what is currently working. In this post, I am going to share the three specific things that are really working well right now on this incredible social network. Read more

From the Archives: Savvy Summer Hiring – How to Spot the Good Students

guysforblogAre you fully staffed for summer? It’s that time of year when students are thinking about how they can earn some money during the summer break.

Many restaurant operators find that hiring reliable staff can present challenges on a regular basis. Hiring seasonal staff has its own unique set of challenges. Before you leap into recruiting, consider these quick tips for savvy summer hiring: Read more

Restaurant Marketing: 5 Ways to Boost Restaurant Sales

In the restaurant business, selling your service can be as important as selling your goods. Sure, you make great pizzas—but what are your out-the-door and delivery times? Is the pizza arriving to the customer hot? And your staff: how do they measure up?

No matter how great the food is, every restaurant has room for improvement, both in customer service and in bolstering sales.

Let’s take a closer look at 5 things you can use to market your service and your food while boosting profits: Read more

From the Archives: Master Menus for Multi-Unit Restaurant Companies

With most of the crew at the International Pizza Expo this week (visit SpeedLine at booth #421), we’re featuring this article on master menus from the archives.

Many chains use master corporate menus to control food cost and brand consistency. By standardizing menu offerings, recipes, and portions, restaurant chains protect their margins, deliver a consistent product across multiple locations. This  streamlines IT operations.

Tastes can vary from one area to another. The leek-and-potato pizza that’s a hit in Oakland may not go over so well in Dallas. With regional differences in prices, coupons, and tastes, how do you put the concept of a corporate menu into practice? Read more

Restaurant Operations: 3 Equipment Essentials for Effective Pizzeria Operations

As we get ready to head to Pizza Expo 2017 next week, we’ve been thinking about what a fantastic opportunity it is to check out new pizza and delivery-related products. If you’re looking for ideas to improve operations in your pizzeria, Pizza Expo is a great place to start.

Are you opening a new restaurant, or replacing aging equipment? Ensuring your restaurant equipment is in tip-top shape is a key factor in fine tuning operations.

These are three equipment essentials for any pizza and delivery operation: Read more

Continuing Care: Does Your POS Vendor Offer After-Sale Services?

SpeedLine restaurant POSToo often, we hear stories of POS vendors whose attention to service tails off shortly after the check is cut. This can leave restaurant owners scrambling to maintain their systems. And from getting the most out of their technology investment.

If you’re shopping for a POS system or other restaurant technology, one of the important things to consider is what happens after the system is installed and paid for. Does the vendor offer ongoing support? Menu and setting management services? Online training materials? Aftermarket equipment options? Read more

Restaurant Security: EMV and PCI Fraud Safeguards

If EMV and PCI are just letters to you, you should know that these acronyms represent important security standards for your business.

Did you know that if a guest uses a counterfeit or stolen, chip-enabled payment card in your restaurant, and if you are not using an EMV card reader, you are liable for any and all chargebacks? Chargebacks of this kind are on the rise. Read more

From the Archives: Restaurant Marketing to Millennials 101

iStock_000021725832XLargeHow important are Millennials in your restaurant marketing strategy?

With more than 80 million people born between 1977 and the mid 1990’s in the United States, Millennials are said to be the most influential audience since the baby boomers.  In fact, according to the National Restaurant Association, “Millennials—also known as Generation Y and Generation Now—are a large and diverse market with significant spending power.” Confident, expressive, optimistic, and ready to change the world. Millennials are a group that think and behave different from other generations. Read more

Restaurant Management: Cash Controls at the Point of Sale

What steps are you taking today to ensure lean, profitable operations in the restaurant? Managing the flow of cash through the restaurant is a critical piece of your security plan. Read more

Restaurant Operations: Why Some Chains Certify Staff to Train and Support the POS System

In the POS field: Milo Buckingham - Papa Murphy’s Canada

In the field: Milo Buckingham – Papa Murphy’s Canada

Restaurants typically rely on their point of sale vendor for installation and support services. But some chains take the extra step to help franchisees cut costs by certifying their own staff to handle POS installations, training, and in some cases technical support. Read more