We at Smart Pizza Marketing, have spent thousands, and have been able to use the data obtained to really help others understand what is currently working. In this post, I am going to share the three specific things that are really working well right now on this incredible social network. Read more
Are you fully staffed for summer? It’s that time of year when students are thinking about how they can earn some money during the summer break.
Many restaurant operators find that hiring reliable staff can present challenges on a regular basis. Hiring seasonal staff has its own unique set of challenges. Before you leap into recruiting, consider these quick tips for savvy summer hiring: Read more
In the restaurant business, selling your service can be as important as selling your goods. Sure, you make great pizzas—but what are your out-the-door and delivery times? Is the pizza arriving to the customer hot? And your staff: how do they measure up?
No matter how great the food is, every restaurant has room for improvement, both in customer service and in bolstering sales.
Let’s take a closer look at 5 things you can use to market your service and your food while boosting profits: Read more
A week after our return from the International Pizza Expo, we’re still digesting all that we saw and heard at this year’s big show.
Conversations with restaurant operators at the Expo are a crash course in how the industry is changing—and how it stays the same.
The radical changes that stood out to me were around mobile technology. Restaurant operators were looking for solutions for mobile order entry in the store. And flexible options to handle online orders from a surprisingly wide set of providers. Read more
With most of the crew at the International Pizza Expo this week (visit SpeedLine at booth #421), we’re featuring this article on master menus from the archives.
Many chains use master corporate menus to control food cost and brand consistency. By standardizing menu offerings, recipes, and portions, restaurant chains protect their margins, deliver a consistent product across multiple locations. This streamlines IT operations.
Tastes can vary from one area to another. The leek-and-potato pizza that’s a hit in Oakland may not go over so well in Dallas. With regional differences in prices, coupons, and tastes, how do you put the concept of a corporate menu into practice? Read more
As we get ready to head to Pizza Expo 2017 next week, we’ve been thinking about what a fantastic opportunity it is to check out new pizza and delivery-related products. If you’re looking for ideas to improve operations in your pizzeria, Pizza Expo is a great place to start.
Are you opening a new restaurant, or replacing aging equipment? Ensuring your restaurant equipment is in tip-top shape is a key factor in fine tuning operations.
These are three equipment essentials for any pizza and delivery operation: Read more
Too often, we hear stories of POS vendors whose attention to service tails off shortly after the check is cut. This can leave restaurant owners scrambling to maintain their systems. And from getting the most out of their technology investment.
If you’re shopping for a POS system or other restaurant technology, one of the important things to consider is what happens after the system is installed and paid for. Does the vendor offer ongoing support? Menu and setting management services? Online training materials? Aftermarket equipment options? Read more
If EMV and PCI are just letters to you, you should know that these acronyms represent important security standards for your business.
Did you know that if a guest uses a counterfeit or stolen, chip-enabled payment card in your restaurant, and if you are not using an EMV card reader, you are liable for any and all chargebacks? Chargebacks of this kind are on the rise. Read more
How important are Millennials in your restaurant marketing strategy?
With more than 80 million people born between 1977 and the mid 1990’s in the United States, Millennials are said to be the most influential audience since the baby boomers. In fact, according to the National Restaurant Association, “Millennials—also known as Generation Y and Generation Now—are a large and diverse market with significant spending power.” Confident, expressive, optimistic, and ready to change the world. Millennials are a group that think and behave different from other generations. Read more
Ever tried searching your business name? Besides a basic listing, what info appears? If there’s not much, you’re missing an opportunity to draw more customers to your store. A detailed business profile on Google can make your business easier to find, let hungry diners know what sets you apart, and give searchers additional information—like reviews, hours, and website links. It’s an essential part of a digital marketing strategy for both large and small businesses. And the best part: it’s free!
With more than half of Google searches conducted on mobile devices, Google now places more emphasis on displaying results based on the user’s location. Local search results are listed near the top of the search results, right under any paid ads, or in a sidebar with hours, so getting a placement there gives your business high visibility.