From Restaurant Marketing

7 ways gift cards for your business outperform other marketing strategies

A small brown box wrapped in red ribbon, the perfect size for gift cardsEditor’s note: It’s hard to believe, but it’s that time of year again! Gift card order deadlines for the holiday season are quickly approaching. Vantiv Integrated Paymentsa partner, and the payment processing provider for many SpeedLine customersshared this helpful article about how gift cards outperform other marketing strategies. Keep reading to find out about the many advantages of a gift card program for your business.

Advertising, direct mail, coupons … there are many ways to get your customers’ attention. But what will ultimately motivate them to purchase your products or services? Adding gift cards to your marketing plan is a smart way to engage customers and keep them coming back. Consider these seven ways gift cards outperform other common marketing strategies:

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Google My Business Primer [New Features for Restaurants]

Find out how to make your restaurant is found with Google My Business

It’s been a few years since your customers cracked open a phone book to find your number. Today, your customers are searching online, using popular search engines like Google, Bing, and Yahoo—or review sites like Yelp and Trip Advisor. Remember: successful online marketing is about more than social media.

Making sure your customers find you when they search for local restaurants (whether or not you have a an online ordering site) is critical. Google My Business provides a number of tools for local businesses to help you show up first in the search results for your area.

Here’s a quick primer on setting up Google My Business, including new options specifically for restaurants!

 

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Growing Your Customer Base with Coupons: A How-To Guide

Restaurant coupons showing a $2 off deal on a small pizza, illustrating the paper coupon distribution method | SpeedLine

Coupons were a Coca Cola invention in the late 1880s. Their handwritten tickets were valid in exchange for one free glass of Coca-Cola, which at the time had a value of 5¢. These tickets were sent to homes across the United States, and approximately 8.5 million of them had been redeemed by 1913.

In the past century, coupons have become one of the most popular marketing tactics in any industry. While some argue that coupon use can devalue your product, many quick service and delivery restaurants find them invaluable as incentive to attract new guests and win back lapsed customers.

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Restaurant Marketing: Facebook Tips from Smart Pizza Marketing

FacebookWe at Smart Pizza Marketing, have spent thousands, and have been able to use the data obtained to really help others understand what is currently working. In this post, I am going to share the three specific things that are really working well right now on this incredible social network. Read more

Restaurant Marketing: 5 Ways to Boost Restaurant Sales

Boost Restaurant SalesIn the restaurant business, selling your service can be as important as selling your goods. Sure, you make great pizzas—but what are your out-the-door and delivery times? Is the pizza arriving to the customer hot? And your staff: how do they measure up?

No matter how great the food is, every restaurant has room for improvement, both in customer service and in bolstering sales.

Let’s take a closer look at 5 things you can use to market your service and your food while boosting profits: Read more

“Hey, Joe.” The Best Part About Pizza Expo 2017

Pizza ExpoA week after our return from the International Pizza Expo, we’re still digesting all that we saw and heard at this year’s big show.

Conversations with restaurant operators at the Expo are a crash course in how the industry is changing—and how it stays the same.

The radical changes that stood out to me were around mobile technology. Restaurant operators were looking for solutions for mobile order entry in the store. And flexible options to handle online orders from a surprisingly wide set of providers. Read more

From the Archives: Restaurant Marketing to Millennials 101

iStock_000021725832XLargeHow important are Millennials in your restaurant marketing strategy?

With more than 80 million people born between 1977 and the mid 1990’s in the United States, Millennials are said to be the most influential audience since the baby boomers.  In fact, according to the National Restaurant Association, “Millennials—also known as Generation Y and Generation Now—are a large and diverse market with significant spending power.” Confident, expressive, optimistic, and ready to change the world. Millennials are a group that think and behave different from other generations. Read more

Get Noticed on Google: Tips for Using My Business

Google listings on iphoneEver tried searching your business name? Besides a basic listing, what info appears? If there’s not much, you’re missing an opportunity to draw more customers to your store. A detailed business profile on Google can make your business easier to find, let hungry diners know what sets you apart, and give searchers additional information—like reviews, hours, and website links. It’s an essential part of a digital marketing strategy for both large and small businesses. And the best part: it’s free!

With more than half of Google searches conducted on mobile devices, Google now places more emphasis on displaying results based on the user’s location. Local search results are listed near the top of the search results, right under any paid ads, or in a sidebar with hours, so getting a placement there gives your business high visibility.

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Best Restaurant Technology Blog Posts of 2016: The On Point top 10

Looking back, 2016 was an amazing year for innovation in restaurant technology. EMV rollouts and a range of new digital payment options drove major changes in payment processing for many restaurant brands. Online ordering continued to grow at an exponential rate. And we’ve seen a range of new developments in delivery—from third-party services to delivery by drone.

The top 10 most popular 2016 On Point posts offered insights into ways you can leverage restaurant technology (and the point of sale system in particular) to streamline operations and boost restaurant profit. Read more

Restaurant Marketing: Script Upselling to Increase Revenue

upselling with SpeedLine POSWinning new customers can be an expensive and time consuming venture. We understand how much more money and time it takes to win new customers. In this post, we’re focusing on how you can increase revenue by boosting add-on sales.

Upselling is all about increasing overall revenue by boosting the size of each order. To make it easy for staff to upsell consistently, build automatic suggestive selling prompts into your POS order screens.   Read more