It’s been a few years since your customers cracked open a phone book to find your number. Today, your customers are searching online, using popular search engines like Google, Bing, and Yahoo—or review sites like Yelp and Trip Advisor. Remember: successful online marketing is about more than social media.
Making sure your customers find you when they search for local restaurants (whether or not you have a an online ordering site) is critical. Google My Business provides a number of tools for local businesses to help you show up first in the search results for your area.
Here’s a quick primer on setting up Google My Business, including new options specifically for restaurants!
Coupons were a Coca Cola invention in the late 1880s. Their handwritten tickets were valid in exchange for one free glass of Coca-Cola, which at the time had a value of 5¢. These tickets were sent to homes across the United States, and approximately 8.5 million of them had been redeemed by 1913.
In the past century, coupons have become one of the most popular marketing tactics in any industry. While some argue that coupon use can devalue your product, many quick service and delivery restaurants find them invaluable as incentive to attract new guests and win back lapsed customers.
We at Smart Pizza Marketing, have spent thousands, and have been able to use the data obtained to really help others understand what is currently working. In this post, I am going to share the three specific things that are really working well right now on this incredible social network. Read more
In the restaurant business, selling your service can be as important as selling your goods. Sure, you make great pizzas—but what are your out-the-door and delivery times? Is the pizza arriving to the customer hot? And your staff: how do they measure up?
No matter how great the food is, every restaurant has room for improvement, both in customer service and in bolstering sales.
Let’s take a closer look at 5 things you can use to market your service and your food while boosting profits: Read more
A week after our return from the International Pizza Expo, we’re still digesting all that we saw and heard at this year’s big show.
Conversations with restaurant operators at the Expo are a crash course in how the industry is changing—and how it stays the same.
The radical changes that stood out to me were around mobile technology. Restaurant operators were looking for solutions for mobile order entry in the store. And flexible options to handle online orders from a surprisingly wide set of providers. Read more
How important are Millennials in your restaurant marketing strategy?
With more than 80 million people born between 1977 and the mid 1990’s in the United States, Millennials are said to be the most influential audience since the baby boomers. In fact, according to the National Restaurant Association, “Millennials—also known as Generation Y and Generation Now—are a large and diverse market with significant spending power.” Confident, expressive, optimistic, and ready to change the world. Millennials are a group that think and behave different from other generations. Read more
Ever tried searching your business name? Besides a basic listing, what info appears? If there’s not much, you’re missing an opportunity to draw more customers to your store. A detailed business profile on Google can make your business easier to find, let hungry diners know what sets you apart, and give searchers additional information—like reviews, hours, and website links. It’s an essential part of a digital marketing strategy for both large and small businesses. And the best part: it’s free!
With more than half of Google searches conducted on mobile devices, Google now places more emphasis on displaying results based on the user’s location. Local search results are listed near the top of the search results, right under any paid ads, or in a sidebar with hours, so getting a placement there gives your business high visibility.
Looking back, 2016 was an amazing year for innovation in restaurant technology. EMV rollouts and a range of new digital payment options drove major changes in payment processing for many restaurant brands. Online ordering continued to grow at an exponential rate. And we’ve seen a range of new developments in delivery—from third-party services to delivery by drone.
The top 10 most popular 2016 On Point posts offered insights into ways you can leverage restaurant technology (and the point of sale system in particular) to streamline operations and boost restaurant profit. Read more
Winning new customers can be an expensive and time consuming venture. We understand how much more money and time it takes to win new customers. In this post, we’re focusing on how you can increase revenue by boosting add-on sales.
Upselling is all about increasing overall revenue by boosting the size of each order. To make it easy for staff to upsell consistently, build automatic suggestive selling prompts into your POS order screens. Read more
The holiday season is upon us, and for most restaurants, that means an uptick in business over the next month. Hungry holiday shoppers create an opportunity to turn new guests into regulars. But the key is in the preparation. Rushed visitors won’t be impressed if their order is late or out of stock. Or if staff are harried and unfriendly.
Here are five ways you can use the tools in your point of sale system to take full advantage of the increased sales volume. Read more