An effective loyalty program can mean the difference between a fickle or strong customer base. As we’ve discussed before, a review of your POS database will likely reveal that the top 5% of your best customers bring in close to 20% of your revenue. Those customers are critical to your ongoing cash flow—and represent your best opportunity for growth, if you can encourage add-on sales and more frequent orders through a rewards program.
The last year brought about some big changes to the pizzeria industry, from increases in online ordering, to native mobile apps, robotic delivery, and third party delivery. In today’s post, we’ve collected the what we expect to be the hot pizzeria tech topics in 2018:
Based on statistics released in 2016, more than 80% of all internet users own a smartphone. These people are your current and potential customers, and you need to meet them where they are—on their smartphones.
Smartphone adoption rates are even higher for people between the ages of 18 and 49—more than 90%. Another study also revealed that this group spends 89% of their screen time using mobile apps, but only 11% on mobile browsers. The case for building a mobile app for any business is stronger now than ever before.
Upgrading or replacing your POS may be a decision you have been putting off for a while.
You’ve spent a lot of time with your POS. It’s easy to think in terms of problems and gaps—but an important step in evaluating POS systems is to clearly detail not only what you want to change, but also the capabilities and qualities you can’t live without.
Running multiple locations requires insight into many small local markets, as well as information to draw broader conclusions. In a recent case study by Pizza Marketplace, Woodstock’s Pizza spoke candidly about the challenges the company faced while expanding their business. As their company grew, each location implemented different point-of-sale systems, which created headaches for analyzing data from the stores.
What lengths will you go to in order to speed up your delivery service?
With all the buzz lately about automation in delivery service, we thought we would take a look at three futuristic tools currently being tested for delivery—not only by high-tech developers, but also by restaurant companies.
Like all the equipment in your restaurant, your point of sale system needs regular maintenance to ensure the longest possible lifespan. A POS outage on a busy Friday night is every restaurant manager’s nightmare.
By following this simple maintenance schedule, you can keep your POS (and restaurant) running smoothly. Read more
Online ordering is increasingly a necessity for delivery restaurants. According to a study by orderTalk, almost two thirds of Americans order meals online. But as online ordering has gained popularity, customer expectations have also increased.
Here is a look at how five pizza chains are tackling those expectations—and what makes them awesome. Read more
According to the Statistic Brain stats site, employee theft accounts for more than $50 billion in lost sales to employers in the Unites States each year, or about a 7% average of annual revenues. That’s an alarming number, and one many restaurant operators know all too well.
Statistic Brain also reports that approximately 75% of employees have stolen once, and 37.5% at least twice. Even if you trust the people working for you, those statistics mean putting the proper tools in place to protect the business is critical. Read more