Have you upgraded your payment technology to accept EMV yet? Many pizzeria and delivery restaurant owners have been dragging their feet, as a large percentage of their sales are card-not-present deliveries. For online and delivery orders, pizzerias and delivery restaurants are being charged card-not-present fees—whether they have upgraded to EMV or not. If more than half of your payments are card-not-present, it’s hard to justify the hardware upgrades for EMV. Read more
To your web-savvy customers, loading a slow online ordering website feels like walking up to a restaurant and seeing a long line. They won’t wait. They won’t order—they go somewhere else. For customers who find you online, the ordering site is your new front door.
While it may feel like you have less control over your customers’ first impressions online than you do in the store, that doesn’t have to be the case. Let’s take a look at a few things to look for in an online ordering provider to meet customer expectations and increase online sales. Read more
An effective loyalty program can mean the difference between a fickle or strong customer base. As we’ve discussed before, a review of your POS database will likely reveal that the top 5% of your best customers bring in close to 20% of your revenue. Those customers are critical to your ongoing cash flow—and represent your best opportunity for growth, if you can encourage add-on sales and more frequent orders through a rewards program.
The last year brought about some big changes to the pizzeria industry, from increases in online ordering, to native mobile apps, robotic delivery, and third party delivery. In today’s post, we’ve collected the what we expect to be the hot pizzeria tech topics in 2018:
Based on statistics released in 2016, more than 80% of all internet users own a smartphone. These people are your current and potential customers, and you need to meet them where they are—on their smartphones.
Smartphone adoption rates are even higher for people between the ages of 18 and 49—more than 90%. Another study also revealed that this group spends 89% of their screen time using mobile apps, but only 11% on mobile browsers. The case for building a mobile app for any business is stronger now than ever before.
Upgrading or replacing your POS may be a decision you have been putting off for a while.
You’ve spent a lot of time with your POS. It’s easy to think in terms of problems and gaps—but an important step in evaluating POS systems is to clearly detail not only what you want to change, but also the capabilities and qualities you can’t live without.
Running multiple locations requires insight into many small local markets, as well as information to draw broader conclusions. In a recent case study by Pizza Marketplace, Woodstock’s Pizza spoke candidly about the challenges the company faced while expanding their business. As their company grew, each location implemented different point-of-sale systems, which created headaches for analyzing data from the stores.
What lengths will you go to in order to speed up your delivery service?
With all the buzz lately about automation in delivery service, we thought we would take a look at three futuristic tools currently being tested for delivery—not only by high-tech developers, but also by restaurant companies.