From Services

7 ways gift cards for your business outperform other marketing strategies

A small brown box wrapped in red ribbon, the perfect size for gift cardsEditor’s note: It’s hard to believe, but it’s that time of year again! Gift card order deadlines for the holiday season are quickly approaching. Vantiv Integrated Paymentsa partner, and the payment processing provider for many SpeedLine customersshared this helpful article about how gift cards outperform other marketing strategies. Keep reading to find out about the many advantages of a gift card program for your business.

Advertising, direct mail, coupons … there are many ways to get your customers’ attention. But what will ultimately motivate them to purchase your products or services? Adding gift cards to your marketing plan is a smart way to engage customers and keep them coming back. Consider these seven ways gift cards outperform other common marketing strategies:

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Continuing Care: Does Your POS Vendor Offer After-Sale Services?

SpeedLine restaurant POSToo often, we hear stories of POS vendors whose attention to service tails off shortly after the check is cut. This can leave restaurant owners scrambling to maintain their systems, and failing to get the most out of their technology investment.

If you’re shopping for a POS system or other restaurant technology, one of the important things to consider is what happens after the system is installed and paid for. Does the vendor offer ongoing support? Menu and setting management services? Online training materials? Aftermarket equipment options? Read more

Avoiding Menu Bloat: The Bottom-Line Value of a Lean, Mean Menu

Avoid menu bloatFalling into the trap of adding more items to your menu for variety alone can be damaging to your bottom line. The trouble with big menus is that unprofitable items can lurk unnoticed.

Menu items that aren’t moving cost you money every day in stocking, storage, and potentially spoiled ingredients. Not only that, but a bloated menu can slow down customer decision making and decrease kitchen efficiency.

Let’s break that down. Read more

Overhaul Food Cost with Inventory Tracking at the Point of Sale

inventoryIt’s that time of year—a new year and a clean start in the restaurant. This is an opportunity to take stock of what you have and what you’ll need to increase productivity, streamline operations, and lower food cost.

Used consistently, your POS system’s software should help you increase restaurant profits. At Nancy’s Pizza, for example, implementing inventory software and portion controls cut food cost by 5%. Read more

Pizza – Look How Far We’ve Come…and Where We’re Going

pizzaThe modern pizza that we know today is said to be traced back to baker and restaurant owner, Raffaele Esposito of Naples in 1889. As the legend goes, the three ingredients of the classic Margherita that started the modern day phenomenon are: mozzarella, tomatoes, and basil, coincidentally the colors of the Italian flag.

According to Inventors Expert, Mary Bellis, this pizza is named after Queen Margherita, who was visiting Esposito’s restaurant with her husband, Italian King Umberto. Pizza was then brought to North America by Italians, and the first pizzeria was opened in New York City in 1905. Read more

Restaurant Operations: 4 C’s for Buffet Planning in the POS

BuffetBuffets attract families and hungry lunchtime crowds, and can set you up to cater large parties, business meetings, and family gatherings. But managing a buffet profitably takes good information. Read more

Restaurant Operations: Smooth Sailing with Seamless Support

Tech supportHas your restaurant operation ever come to a grinding halt due to a technology failure?  If you answered yes, then you have experienced how this impacts your speed of service and customer service. And you likely also understand how important technical support can be to the day to day operation of your restaurant.

When you choose a POS system and technical support provider for your restaurant, consider these standards: Read more

Restaurant Management: Tap New Sales Potential With Your Local Business Community

One often underused capability of your point of sale system could allow you to increase sales, build stronger relationships with local businesses and organizations, and give back to your community.

You can tap new potential for big-ticket sales to local businesses, schools, sports teams, and community organizations by extending them credit. You do this in the point of sale system by setting up house accounts for select customers. Read more

School’s Out: Summer Employees Are In!

ArickDid you know that you could set employee restrictions in your SpeedLine POS software to help manage your staff? In light of student employment during the summer holidays, now is a good time to investigate tools in your POS software that allow you to set employee restrictions. Employee restriction settings let you you manage minor employees, ensuring that you don’t inadvertently violate local labor codes, which may mandate maximum shift length, or minimum ages for serving alcohol and driving.

Employee restrictions can also be applied to all employees. SpeedLine, for instance, can alert managers with an override prompt when any employee is nearing or exceeding a restriction like maximum hours of work before overtime.

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Turning Tables—Service Cues and Performance Metrics in the Dining Room

Full service restaurantFrom the Archives: Turning Tables—Service Cues and Performance Metrics in the Dining Room

Serving customers well is a top priority for dine-in restaurant operators. A disorganized dining room can be a nightmare, but with the right tools in place, you can easily monitor table status, table turns, and wait staff performance to keep guests and staff happy while maximizing dining room efficiency. Read more